Sony BRAVIA to Offer Exclusive New Advertising Content to PSP? (PlayStation?Portable)
(ContentDesk) July 20, 2006 -- http://www.bravia-advert.com[Sony BRAVIA is offering free exclusive, PlayStation?Portable content to support their highly anticipated sequel to the ground-breaking Balls ad. The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brands range of market-leading, high definition LCD TVs.
The innovative tie-in with PSP will focus on building relationships by providing valuable content to a demanding audience
who appreciate clarity, quality and colour like no other a natural fit for BRAVIA whose LCD TVs provide a viewing experience with true-to-life colours. In providing similar content to bloggers as part of the wider campaign,
Sony is looking to offer consumers exactly what content they demand in the different ways they demand it.
David Patton, Senior Vice President Sony Europe commented, "There is a natural fit between BRAVIA and the PSP audience who appreciate the clarity and colour reproduction of BRAVIAs LCD screens. Our intention is simply to deliver the best content to those interested in our advertising, using their favourite technology."Sony BRAVIA will be taking their relationship with PSP one stage further to produce content designed specifically for the PSP audience on Yourpsp.com as well as bravia-advert.com. Yourpsp.com members will receive exclusive access ahead of the content being distributed through bravia-advert.com. Content will also be made available through PlayStation?Spot and WiFi distribution points which Sony Consumer Entertainment Europe
are deploying at festivals, events and retailers.Stephane Hareau, PSP Senior Brand Manager for Europe at Sony Computer Entertainment commented, "PlayStation is always looking for compelling content for the PSP audience. Based on the level of interest in last years BRAVIA Balls advert we are really pleased to be able to make this new content available to the millions of PSP users across Europe through yourpsp.com and our PlayStation?Spot network." Wider Marketing Campaign The TV commercial will be directed by award-winning Director Jonathan Glazer and uses paint to illustrate the Sony BRAVIA LCD TVs ability to recreate true-to-life colours.
The campaign in its entirety will focus on communicating positively with the brands audience of digital influencers, which grew exponentially after the 2005 ad launch. As such, Sony BRAVIA will be increasing the quality of content available for bloggers, forums and social media to download and increasing the channels through which it is distributed. In order to further support the commercial online, a constant stream of content will be released with the intention of delivering Sony BRAVIA advertising information to an established online audience who now expect to be communicated with.Additional content formatted for the PSP as well as Sony BRAVIAs online audience will include video blogs from the set of the ad, podcasts of interviews and commentary from the set, written blog entries, extensive behind the scenes footage and high quality photography. bravia-advert.com/ Background information at del.icio.us/bravia_advert_paintSony BRAVIA Balls: " Over 7 million views of the advert and related video content on third party sites" Over 1 million views of the advert and related video content on BRAVIA-advert.com" 8000 sites linking to BRAVIA-advert Including over 2800 weblogs BRAVIA-advert number one result of Google search for BRAVIA as a result of the blog links in and out of the siteLast year BRAVIA-advert drip fed content through its site in a number of formats including those suitable for the Sony PSP, this time BRAVIA are producing content (some of it exclusive) specifically for PSP users.ContactKaty Howell immediate future Ltd0845 408 2031About TonicEstablished in 1998, Tonic is an independent creative agency specialising in digital design and marketing.
With clients that include Sony Europe, PricewaterhouseCoopers, Viacom Outdoor & London Fashion Week, Tonic creates, communicates and promotes brands using a broad range of digital media.Recently Tonic launched a new venture, Tonic Vision to focus specifically the Outdoor Digital market.
tonic.co.uktonicvision.co.ukAbout Sony:Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World?s Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide. In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion (yen 1,118 billion) for the fiscal year ended March 31, 2006.
For more information on Sony Europe, please visit sony-europe.com and sony-europe.com/presscenterwww.bravia-advert.com/.
DirecTV vs Dish Network: Which is Better?
The numbers of those who just connect their TV to a simple roof top antenna can probably be counted on the fingers of one hand. I assume you are not one of those minimalists who need 30 minutes of news programming to get by in a day. Most likely, you are one of those millions who want 200+ channels in their home and are wondering which of the biggies to choose. There are hundreds of websites offering detailed price lists, programming analysis and freebies. I will not attempt to compete with them.
By a simple comparison of costs, you are unlikely to get a good idea of the content and value of these channels. Therefore, we need to look at the viewing audience and see what the specific requirements of user groups are. On pricing, let me make a few general statements first:
- Nothing is free. When any of the networks offers you free equipment and installation, it is only deferring payments over a year. Both DirecTV and Dish Network require you to commit on a one-year subscription.
- If...
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Home Safety Tips: Arm Yourself Against The Threat Of A Break-In
(NC)?In 1999, Statistics Canada reported that there were approximately 92,485 break and enters reported to police, however, some of these crimes remained unreported. Property crime losses ranged from little or nothing of value to materials costing hundreds of thousands of dollars.Unfortunately, burglars can do much more than steal your possessions. They can commit rape, robbery, and assault if they are surprised by someone coming home or pick a home that is occupied."If you have been a victim of a burglary, chances are that you will be vulnerable to a burglary a second time," explained Patrice De Luca, V.P. of Marketing and Business Development for Protectron Security Systems. "The burglar will know how easy it was the first time they targeted your home.
This experience will forever change your life. However, for a small amount of time and money you can make your home more secure and reduce your chances of being a victim."According to De Luca, many burglars will spend no longer...
Home Safety Tips: Arm Yourself Against The Threat Of A Break-In
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Sony BRAVIA to Offer Exclusive New Advertising Content to PSP? (PlayStation?Portable)
(ContentDesk) July 20, 2006 -- http://www.bravia-advert.com[Sony BRAVIA is offering free exclusive, PlayStation?Portable content to support their highly anticipated sequel to the ground-breaking Balls ad. The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brands range of market-leading, high definition LCD TVs.
The gas is then energized by a charge which turns it into a viscous substance, creating an ultraviolet light, which allows each pixel to display the appropriate color.
Unlike rear-projection TVs, each pixel in a plasma display...
How Do Plasma Televisions Work?
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LCD TV Wall Mounts
LCD TVs provide high resolution images that can be seen from almost all angles. Even overhead TVs can provide very good picture quality. This has made it possible for LCD TVs to be mounted on walls, or even ceilings. Mounting LCD TVs is an ideal solution in places where more floor area is required, like restaurants, discotheques, airports and metro terminals and also in homes where the rooms are small.
LCD TVs are mounted by special wall mounts. These are ideally made of metal.
Ordinary mounts allow the TV to be fixed on the wall. But there are more sophisticated types that have several rotation angles to make it possible to turn the TV if required. They also have hinge joints on their arms which makes it possible to either pull the TV farther from the wall, or to push it back in. Wall mounts with swivels can even provide rotation of the TV around a horizontal axis.
The first consideration when buying a wall mount must be its sturdiness. LCD TVs, being...
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No Stress Holidays
The holidays are coming soon. Get organized now, and you'll have plenty of time to spend with your family. With everything that needs to be done throughout the holiday season, it is very easy to feel overwhelmed and stressed. Wouldn't it be wonderful to have a simple system that would help you get your holiday season organized? Start with a family meeting. Family meetings are perfect for organizing things from chore schedules to parties.
It's also the perfect time for everyone to keep...
gift basket Tvs Sony BRAVIA to Offer Exclusive New Advertising Content to PSP? (PlayStation?Portable)
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HEPA Vacuum Cleaners ? The Healthiest Clean for Your Home
HEPA Vacuum Cleaners offer the extra protection that our families need in today's modern world. As the amount of chemicals used in the everyday cleaners and other products we encounter makes us more sensitive to the presence of allergens, the importance of HEPA vacuum cleaners is only set to increase. For your family's protection, HEPA filter vacuum cleaners are a necessity in the modern home.
While we might sometimes think that the daily vacuum chore might be the death of us,...
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Snapdragon Baby Co. Solves the Lost Baby Sock Mystery
ATLANTA, GA (ContentDesk) February 28, 2006 -- Of all the games parents love to play with their babies, the "where is your sock game" is not one of them. Socks easily slip off little baby feet never to be seen again. Inevitably a sock will go missing sometime during the multiple transitions between the shopping cart, the car seat, the swing, and the stroller. Snapdragon Baby Socks are a mom invented product designed to put an end to lost baby socks. Snapdragon Baby Socks have a unique patented...
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Become A Car Owner With Car Loan In UK
Car is considered as the best thing to travel short distances in your day to day routine. This saves your time and energy and become a must have. As the prices are going high and cost of living is increasing, most of the human beings are not left enough financially sound to buy a car these days with his own pocket. Car loans in UK are the right way of getting you on wheels.
Absence of a vehicle in your home can affect you when you think of spending some precious time with your family...
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The Trust We Must Have to Manifest What We Truly Desire
Some of my greatest teachers have taught me that faith and trust are two of our most powerful allies. True belief in your ability to create results in your life is based upon this trust. We know that the first step of manifesting what you desire is to breathe deeply and get centered - therefore quieting the mind. Allowing this calmness to flow through you... As the book Conversations with God (a deeply spiritual, non-religious book) teaches us, Our thoughts are expressions of the Divine - of God...
seeds The Trust We Must Have to Manifest What We Truly Desire Tvs Sony BRAVIA to Offer Exclusive New Advertising Content to PSP? (PlayStation?Portable)
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